The Radical Nature of Duchamp’s Original Gesture


In an interview from the 1960s, Duchamp emphasized that readymades should not be considered original, but can be replaced by replicas at any time. For a pure, unmodified ready-made product, the status of the original will be meaningless and can easily be replaced by an equivalent copy. Today, most “made-in” art practices do not explicitly mention Duchamp’s off-the-shelf products, nor use the term, but instead study every aspect of the contemporary art world and commodity culture. Art becomes part of the feedback loop: it explores or critiques the global circulation of goods and “cognitive capitalism.”


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