Tracing Back to the Source and Searching for the Foundation: Application of Shaanxi Folk Art Elements in Poster Design


In modern poster design, folk art elements are applied to make people feel strong humanistic consciousness and local consciousness. By introducing the color characteristics of Chinese folk art, this paper discusses how to flexibly apply the color theory of folk art in modern poster design, and how to expand the thinking space and accurately comprehend and master the connotation of design culture by combining design creativity, graphic information and other factors.


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